Household Recycling Charter Code of Practice Communications Review

The research assessed current practices, barriers, and effective strategies through a desktop review, two workshops with 41 participants from 27 councils, and six in-depth interviews.  This research will support local authorities to design effective behaviour change strategies and proposes minimum communication standards to support high-performing recycling services across Scotland.  

• Use multi-modal communication strategies.  
• Develop flexible, evidence-based national guidance with adaptable assets.  
• Provide stronger national support, including a framework and educational integration.  
• Create a knowledge hub for sharing best practice.  
• Refresh the Recycle for Scotland brand and resources.  
• Secure dedicated funding and staff for communications.  
• Expand communication categories to cover diverse topics (e.g., service changes, contamination, circular economy, prevention, fly-tipping, reuse, demographic-specific strategies).