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Exploring the value proposition of circular businesses

19 Jan 24

The Zero Waste Scotland Circular Economy Value Proposition Toolkit offers businesses the essential guidance required to develop a circular economy value proposition, helping to understand and meet their customer expectations.

Using expert guidance and templates, the toolkit will help businesses determine if their business model is:

  • Feasible - what product or service they are creating and is it going to be something that customers will want?
  • Desirable - who are your customers and why will they choose you?
  • Viable - what is important to your customers and does your business model meet their needs, making economic sense for you?

Understanding your customers

This toolkit was developed by circular economy experts as well as industry insight from a series of workshops which brought together businesses from across multiple sectors to discuss and develop circular economy ideas and enhance their value propositions.  

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Meet the Market has been proudly supported by the Scottish Ecosystem Fund 2023-24.  The programme is being delivered by a contracted partner, Resource Futures, on behalf of Zero Waste Scotland.  

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