Green rectangle with the words 'Context Specific Litter Materials' written on it.
  • Litter & Flytipping

Context Specific Litter Materials

14 Dec 23

Communications has a key role to play in engaging and motivating the public to change their behaviour through effective and accessible messaging.

Research conducted by Zero Waste Scotland indicates that littering behaviour is affected by a number of factors including location, amenity, time of day, social situation, audience and perception of individual litter types.

Below you will find materials and messaging for nine different locations. The materials include PDFs that can be used as they are, plus the corresponding design files, so that with the appropriate software, they can be amended to suit your specific requirements.

These materials have no overarching branding or style in use, allowing you to apply your own, if desired.

Overview of Anti-Litter Toolkit Part 1

Information

This booklet contains an overview of all the materials that have been produced as part of the targeted messaging project, with more detail on the research that was carried out to produce them.

Overview of Anti-Litter Toolkit Part 1
Overview of Anti-Litter Toolkit Part 1

Overview of Anti-Litter Toolkit Part 2

Information

This toolkit provides an extension to the original work already undertaken on litter prevention and provides worked examples on how the assets can be used in various locations.

Overview of Anti-Litter Toolkit Part 2
Overview of Anti-Litter Toolkit Part 2

Beaches – Context Specific Litter Materials

Information

Contains all the artwork produced for the ‘Beaches’ context. It contains PDFs of all the materials, plus the design files required for editing them to suit your requirements. Audience young people, families with young children and dog walkers.

Beaches – Context Specific Litter Materials
Beaches – Context Specific Litter Materials

Parks- Context Specific Litter Materials

Information

Contains all the artwork produced for the ‘Parks’ context. It contains PDFs of all the materials, plus the design files required for editing them to suit your requirements. Audience: Families, young children, teenagers, dog walkers and older people.

Parks- Context Specific Litter Materials
Parks- Context Specific Litter Materials

Riverside & Canal Walks- Context Specific Litter Materials

Information

Contains all the artwork produced for the ‘Riverside and Canal Walks’ context. It contains PDFs of all the materials, plus the design files required for editing them to suit your requirements. Audience: Wide range of people including families, young children, teenagers, commuters, dog walkers and older people.

Riverside & Canal Walks- Context Specific Litter Materials
Riverside & Canal Walks- Context Specific Litter Materials

Leisure Centres & Sports Pitches – Context Specific Litter Materials

Information

Contains all the artwork produced for the ‘Leisure Centres and Sports Pitches’ context. It contains PDFs of all the materials, plus the design files required for editing them to suit your requirements. Audience: Sports teams, individual facilities users and other visitors.

Leisure Centres & Sports Pitches – Context Specific Litter Materials
Leisure Centres & Sports Pitches – Context Specific Litter Materials

Town Centres – Context Specific Litter Materials

Information

Contains all the artwork produced for the ‘Town Centres’ context. It contains PDFs of all the materials, plus the design files required for editing them to suit your requirements. Audience: Pretty much anyone who passes through a town or city, and is on foot, such as commuters to and from work, local workers who are shopping or buying food during the working week, people on weekend shopping trips or people on a night out

Town Centres – Context Specific Litter Materials
Town Centres – Context Specific Litter Materials

Residential- Context Specific Litter Materials

Information

Contains all the artwork produced for the ‘Residential’ context. It contains PDFs of all the materials, plus the design files required for editing them to suit your requirements.Audience: Local residents, local business owners and passers-by.

Residential- Context Specific Litter Materials
Residential- Context Specific Litter Materials

Schools – Context Specific Litter Materials

Information

Contains all the artwork produced for the ‘Schools’ context. It contains PDFs of all the materials, plus the design files required for editing them to suit your requirements. Audience: Primary and secondary-age schoolchildren.

Schools – Context Specific Litter Materials
Schools – Context Specific Litter Materials

Pubs and Clubs- Context Specific Litter Materials

Information

Contains all the artwork produced for the ‘Pubs and Clubs’ context. It contains PDFs of all the materials, plus the design files required for editing them to suit your requirements. Audience: Pub, club and restaurant goers and staff.

Pubs and Clubs- Context Specific Litter Materials
Pubs and Clubs- Context Specific Litter Materials