Why communication is key to success
You can have the most efficient, innovative, and well-designed waste and recycling service in the world—but if residents don’t understand how to use it, it simply won’t work.
Clear, consistent communication is essential to ensuring householders know what to do, when to do it, and why it matters. Without it, even the best systems can suffer from low participation, high contamination rates, and missed opportunities to reduce waste and increase recycling.
We understand that local authorities are under pressure. Budgets are tight, and teams are stretched. But investing in communication isn’t a luxury—it’s a necessity. Effective public engagement not only helps residents use services correctly, but also builds trust, reduces confusion, and supports long-term behaviour change.
Whether you're launching a new service, tackling contamination, or simply trying to boost participation, strategic communication is one of the most powerful tools at your disposal.
Toolkits to help you get the message accross
We know that communicating recycling information can be complex—especially when services vary by area, materials change, and residents have different levels of understanding. That’s why we’ve developed a range of practical, ready-to-use toolkits designed to make your job easier.
Our top toolkits cover the most common communication challenges faced by local authorities.
Top toolkits
- Resources
- Guidance
- Resources
- Guidance
- Resources
- Resources
Keep the recycling sorter up to date
The Recycling Sorter is a powerful online tool designed to help the public understand what bins their property should have—and what items go in each one. It’s a simple, engaging way to support residents in recycling right, every day.
This tool is only as effective as the information behind it. That’s why we rely on Scottish local authorities to regularly check and update their service details with Zero Waste Scotland. If your collection system changes or you introduce new material streams, it’s essential to let us know.
The Recycling Sorter is used in national communications, meaning it reaches a wide audience across Scotland. But its real value comes at the local level—when residents see accurate, up-to-date guidance that reflects the services they actually receive.
By keeping your data current, you’re helping to reduce confusion, cut contamination, and build public confidence in your recycling service.
Check your local data today and help us keep the Recycling Sorter accurate and effective.
Stay in the loop with the Full Circle
Our e-zine, The Full Circle, is your go-to source for the latest updates in recycling and waste communications across Scotland. Each edition keeps local authorities informed with:
- Key updates from Zero Waste Scotland
- New research, reports, and publications
- Fresh communication toolkits and campaign launches
- Important dates and events to add to your calendar
Whether you're looking for inspiration, staying ahead of changes, or planning your next campaign, the Full Circle brings everything together in one place.
