From early years to secondary.
It’s important for children and young people to learn about English, maths, science and a host of other academic subjects and life skills. But do they need educated in litter prevention?
We think they do. Those who are taught about the negative impacts of litter at an early age are more likely to have a responsible attitude towards this, and other environmental issues, when they’re older.
The aim is to raise a generation for whom littering is entirely unacceptable – to create a new social norm. It’s about halting littering behaviour once and for all, by setting a good example for the grown-ups of tomorrow.