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Keep Scotland Beautiful launch roadside litter awareness week

This week (12-20 May) Keep Scotland Beautiful is asking everyone who is affected by roadside litter to do their part to raise awareness of the issue by driving home a simple message: Give your litter a lift, take it home.

Roadside litter is a growing issue in Scotland, that impacts on road safety, environmental quality and the economy

  • 82.8% of motorways and A class roadside verges recorded a presence of litter, with one in twelve classed as 'significantly impacted'
  • More than half of Scottish adults have seen someone throw litter from a vehicle and not pick it up

The types of roadside litter noticed most are drinks bottles/cans (63%) and food/fast food packaging (61%), with takeaway cups (30%), plastic and paper bags (33%) and cigarette related litter (31%) also significantly noticeable.

Iain Gulland, Chief Executive of Zero Waste Scotland, commented, “Throwing litter from a vehicle is not only a disgusting habit, it can also be very dangerous for other road users, including motorcyclists who can be distracted or hit by the items; and for road workers who have to try and safely clean up the mess.

“Everyone can help clean up our roads, improve safety, and redirect money to improve road maintenance, by simply waiting until they are home to dispose of it properly or pulling over, when it’s safe to do so, at a bin or recycling point. We urge everyone to get behind Keep Scotland Beautiful’s spring clean campaign this month, and help raise awareness of the impact of road-side litter.”

For more information on the campaign, please visit the Keep Scotland Beautiful website.

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