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Thinking differently about litter

A guide to changing hearts and minds

It’s human nature – we get conditioned to those streets, parks and beaches where people drop their litter.

We ignore, tolerate – or convince ourselves that littering is so widespread it can’t be solved.  And that’s half the problem.

It’s not that people don’t care – the number of clean-ups and community groups on the go are testament to that. But it’s not yet enough. To really turn things around, we need to change the public mindset.

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