Thinking differently about litter
A guide to changing hearts and minds
It’s human nature – we get conditioned to those streets, parks and beaches where people drop their litter.
We ignore, tolerate – or convince ourselves that littering is so widespread it can’t be solved. And that’s half the problem.
It’s not that people don’t care – the number of clean-ups and community groups on the go are testament to that. But it’s not yet enough. To really turn things around, we need to change the public mindset.
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