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Scots to spend at least £24million on Christmas jumpers this winter

Over 40 per cent will only wear these festive woollies once or twice this festive season. People across Scotland urged to save money and the environment.

18 Nov 15

Scots are likely to spend millions on Christmas jumpers this year, new research launched today (10 November) from Love Your Clothes reveals, as the campaign launched a competition to encourage Scots to ucpcyle seasonal sweaters they already have in their wardrobes, as an alternative to buying new.

Nearly a third of Scots admitted to owning at least one Christmas jumper already and 1 in 5 said they planned to buy one for this Christmas.

Over 40 per cent of these Scottish-owned jumpers will be worn only once or twice in the next two months.

In a bid to reduce wastage across the country, Love Your Clothes in Scotland has launched a competition calling all Scots to upcycle a pre-loved jumper as an alternative to buying a new one, or swap last year’s with friends, family and colleagues to save money and the environment.

With the clothing industry having the fifth-biggest environmental footprint of any UK industry more urgently needs to be done to reduce the environmental impact of garments by keeping clothes longer.

Giving an old jumper a new festive lease of life by upcycling or passing on is the best Christmas present Scots could give the environment.

Lynn Wilson, from Zero Waste Scotland, which delivers Love Your Clothes in Scotland, said: “Our competition – 12 Jumpers of Christmas – aims to inspire people across the country to get upcycling.

“With many Christmas jumpers being worn only once or twice over the festive season, we are encouraging all Scots to transform theirs or swap it. Who knows we could see a number of couture worthy Christmas creations which of course also add some ‘green’ style to wardrobes across the country.

“Love Your Clothes recognises that buying a Christmas jumper is often in response to charity fundraising appeals and by jazzing up a jumper and donating instead people can really help the charity and the environment at the same time.”

Extending the length of time we wear clothes by just three months would lead to a 5-10 per cent reduction in their carbon, water and waste footprints.

Lynn continues: “We know that the average lifetime of clothes is just over two years. Entering the 12 Jumpers competition is a great way for people to extend the lifetime of their old jumpers and remember a jumper is for life not just for Christmas!”

The research also reveals that nearly 8 in 10 said they would not consider creating their own jumper with 85 per cent saying knitting one was unlikely.

To encourage more budding stylists to get involved there are tips and tutorials on the website: loveyourclothes.org.uk and advice across Twitter using the hashtag #12jumpers.

To enter, people need to either decorate a jumper or cardigan they already own, or a pre-loved one (e.g. from a charity shop), to wear instead of purchasing a new novelty Christmas jumper. The garment can be for adults or children and should feature a festive theme. It should also be washable and designed so any decorations can be easily removed after it has been worn to allow continued use after winter has ended.

The designs will be judged by an exclusive Love Your Clothes team based on creativity, design inspiration, how it was made and what materials were used (extra points are available for incorporating re-used materials).

Pictures of the winning jumpers will be posted on the website in December, with the overall winner receiving a Janome sewing machine and the other 11 subscriptions to Simply Sewing and Reloved magazines.

Competition entrants should submit a good quality colour photograph (at least 72 dpi resolution) with all details of inspiration and how it was made by e-mail to: loveyourclothes@wrap.org.uk with ‘12 Jumpers of Christmas Scotland Competition’ in the subject line by 10am on Monday 7th December.


Notes For Editors

*New research from Love Your Clothes found:

  • 23% of the UK population expect to buy at least one Christmas jumper this year.
  • 40% of Christmas jumper wearers expect to wear them just once or twice this November and December. 30% expect to wear then three to five times and 11% expect to wear them six to ten times.
  • 16% of the UK population would consider decorating an existing jumper to make it festive.
  • The value of jumpers in Scotland has been calculated by Zero Waste Scotland as a share of WRAP’s UK estimate of £300m
  • The survey was conducted for WRAP by Populus with a UK representative sample of n>2,000.  188 people in Scotland were surveyed as part of this activity.  Percentages have been scaled into population figures based on ONS figures of the UK adult population, with estimates for Scotland quoted here based on this and the Scottish sub-sample, calculated by Zero Waste Scotland.

Love Your Clothes is an initiative created by WRAP and delivered by Zero Waste Scotland that aims to raise awareness of the value of your garments and helps you make the most of the clothing you already have by encouraging people to think about the way they purchase, use and dispose of clothes.

Visit the website for tips and ideas on fixing, upcycling and caring for your clothes at http://www.loveyourclothes.org.uk

Further details, terms and conditions for the 12 Jumpers of Christmas competition are available at http://loveyourclothes.org.uk/12jumpers/

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