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Re-use signage available for local authority recycling centres

We are making an open offer to all local authorities to apply for signage that aims to encourage people to use the re-use facilities at their local household waste and recycling centres (HWRCs). 

Successful applicants will receive branded signage to increase the capture of re-usable items. 

Our research shows that the majority of people do not differentiate between recycling and re-use when disposing of items unless prompted, so often do not see the difference between leaving items in the re-use section instead of the recycling section. Testing showed that reminding people that their item could go on to have another life and benefit others is highly motivational in encouraging them to donate items for re-use.

The refreshed Re-use brand has specific materials for recycling centres that have been consumer tested based on extensive research, and these can be developed and tailored to suit individual local authorities and sites. We are looking for local authorities with HWRCs that are well set up for re-use to take advantage of this opportunity to add extensive motivational, directional and informational signage. The aim is to create exemplar sites with clearly signed user journey from the approach to the site right through to the exit.

The overall pot of funding for this activity is finite; applications will selected based on how they meet the criteria outlined below, by the deadline of 16th October 2017. In the event of demand outstripping available funding, applications will be prioritised according to how well they meet the criteria.

Submissions should be sent through the online application form.

What will be funded?

We will fund signage that assists users of recycling centres to pass on items for re-use. This includes signage on the approach to recycling centres that prompts users to think about whether any of the items they have to dispose of could be used again by someone else, and reminds/informs them of the benefits of re-use to local people, the community, charities and the environment. It also includes signage to inform people what items the site collects for re-use at the entrance, directional signage to help people find the right bays and containers, and messages as they leave the re-use section that informs them about other re-use services such as the Re-use Line, and local re-use organisations that may collect from them directly in future.  Signage can also be provided for residual waste areas asking people to stop and think if the item they are disposing of could be used again, and instead taken to the re-use or recycling section instead.

The signage can take the form of metal signage for mounting to poles (where we will supply the metal signage for councils to mount), vinyl banners where they could be easily mounted to fencing or containers, A-frame signs, corex boards, or other types of signage suitable to the individual site.

What criteria do councils have to meet?

Councils can apply for signage at HWRCs (two maximum) which have; a dedicated re-use section, suitable facilities to collect different item streams, and have an arrangement for local re-use organisations to collect items left for re-use. Statistics on the volumes of material currently being diverted for re-use should be provided (from WasteDataFlow or similar), and councils would also need to agree to provide an update to these figures after signage is installed to allow us to track any impact of the intervention (after 6 months, 12 months, 18 months and 24 months). Councils should detail any involvement with Revolve certified organisations in their re-use operations for information.

How can councils apply?

Interested councils should complete the short application form (attached) to tell us about the proposed sites for the new reuse signage. The deadline for applications is Monday 16th October 2017 at 5pm.

What will happen if the application is successful?

If your application is successful, a member of Zero Waste Scotland will come out to the proposed HWRC(s) to conduct a site visit along with an appropriate staff member from the council; signage requirements will be discussed directly with council staff at this time. Based on these site visits and discussions, Zero Waste Scotland will draft a signage plan for the site. This plan will then be sent to the council for their approval. Following sign-off of the plan, ZWS will arrange for the production of the artwork, which will be sent to the council for approval. Following sign off of the artwork, Zero Waste Scotland will arrange production and delivery of the signage to the council for installation.

For any questions about this offer, please feel free to contact Andrew Pankhurst at andrew.pankhurst@zerowastescotland.org.uk

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