Liquid Greens’ smoothie machine rolls into George Square as Glasgow joins cities fighting food waste

Helping families in Glasgow save up to £470 a year on their shopping bills is to be the focus of a major new food waste campaign starting today (30th September). 

8 Oct 14

A drive to cut household food waste kicked off today in George Square with a visit from the Liquid Greens Machine, a smoothie van that serves up healthy fruit and vegetable smoothies from ingredients that are commonly wasted every day in our homes. 

The Love Food Hate Waste campaign is undertaking intensive activity in ten cities across the UK in partnership with major food retailers, and will be working in Glasgow with Tesco to help people waste less food through cookery classes, events and tips focusing on making food go further. The Love Food Hate Waste campaign is delivered in Scotland by Zero Waste Scotland, whose key priorities include tackling food waste through campaigns and support for councils to provide food waste collections.

The campaign is designed to show how easy it can be to reduce the amount of food that is thrown away by making simple changes, and calls on Glaswegians to “do one thing differently” such as checking your cupboards before a big shop to see what needs using up, planning your shop so you only buy what you need, measuring portions so you don’t cook too much, freezing leftovers for later or turning them into another great meal the next day.

Iain Gulland, Director of Zero Waste Scotland said; “I’m delighted the Love Food Hate Waste campaign is coming to Glasgow to talk to people about avoiding food waste and to showcase some practical and healthy recipes. Preventing food waste is one of Zero Waste Scotland’s key priorities, because food waste  is particularly harmful to the environment – stopping unnecessary food waste could  save 1.5 million tonnes of CO2 a year, the equivalent of taking one in four cars off the road. What’s more, throwing food away unnecessarily is costing Scottish families hundreds of pounds a year.  If you’re in Glasgow, why not pay us a visit, or go to the Love Food Hate Waste website for more handy hints.”

Emma Marsh Said; “We all have our own reasons for why food gets thrown away at home, so there isn't a one size fits all solution. We want to be able to get people to look at the huge volume of food and drink that's ending up in the bin and consider the one thing they might do differently to make sure that food gets eaten and not wasted. From storing fresh fruit in the fridge to making better use of our freezers,  doing just one of these things can help everyone to waste less, save money, and help the environment.

“Retailers and brands also have an important role to play in making it easier for us to avoid throwing food away and I’m delighted that Tesco have committed to working with us over the next two years in Glasgow to make this a reality.”

Greg Sage, Community Director at Tesco said: “We are delighted to be WRAP’s retail partner in Glasgow. We’ve been working with WRAP for some time, tackling food waste right across the value chain and are looking forward to working together with local organisations to help customers and colleagues to eat more of the food they buy, wasting less and saving money.”

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