Gold medal-winning Scottish swimmer Ross Murdoch urges people of Glasgow to become 'Loafsavers'

There are few things Scots love more than a good cup of tea and a slice or two of buttery toast. But can you believe we throw away over 2 million slices of bread a day in Scotland?

8 Feb 16

Scotland’s Commonwealth Games gold medal-winning swimmer Ross Murdoch is working with Love Food Hate Waste to call on the people of Glasgow to end the waste of this much-loved diet staple. We can all make our loaves last longer by storing bread correctly. Ross’s message to Glasgow – you can cut your food waste at a stroke: Be a Loafsaver!

It couldn’t be simpler – head down to St Enoch Shopping Centre between 11th and 14th February to collect a FREE Loafsaver bread clip, which can help to keep your bread fresher for longer, saving you money on your weekly shop.

Ross Murdoch said: “Wholesome wholemeal bread is an essential part of my training diet and a staple for Scottish families, so it’s shocking to me how much gets thrown in the bin. The good news is there are some really simple changes you can make to save it, like using the Loafsaver bread bag clip, keeping your bread in a bread bin or storing half your loaf in the freezer for later in the week.”

“Using a Loafsaver clip is such an easy way to make sure your bread is fresh, so make sure you grab one.”

So, for all those breakfast bacon butty fans, those that can’t live without their lunchtime cheese and pickle and those that fancy a fish-finger sandwich for tea, you can continue enjoying fresh bread at its best.

Just look out for the Loafguards – looking fresh from the beach in red and yellow lifeguard attire – at the St. Enoch Shopping Centre between 11th and 14th February to collect your free bread clip.

Ylva Haglund, Zero Waste Scotland’s food waste campaign manager, said: “We know Glaswegians are a canny bunch, so our call to use your loaf and save your bread I’m sure will make perfect sense. If you’re in or around the city this weekend, please pop down to the St Enoch Centre for a free Loafsaver bread clip. If you can’t make it, visit for great money saving and recipe tips.”

Love Food Hate Waste is delivered in Scotland by Zero Waste Scotland, which is funded by the Scottish Government to support the delivery of its Zero Waste Plan and other low carbon and resource efficiency policy priorities.

For more information visit: or follow Love Food Hate Waste on Twitter @lfhw_uk and Facebook and tell us how you’re a #Loafsaver

Notes For Editors

Love Food Hate Waste was developed in 2007 following research by WRAP (Waste Resources Action Programme) into how much household food and drink is wasted and why. LFHW aims to raise awareness of the need to reduce food waste and helps people to take action. The campaign focuses on the easy, practical things we can all do at home every day to waste less food, which is good for our purses and good for the planet.

The Scottish Government’s marketing campaign on climate change, which launched on 29 January, be seen across TV, cinema, digital platforms, field marketing, PR and partnerships for eight weeks. For more information, visit

How Love Food Hate Waste ask people to reduce food waste:                             

  1. Plan: make a shopping list and stick to it; check your fridge, freezer and store cupboard before going to the shops and prepare a weekly meal plan. Why? So you don’t buy what you don’t need; so you know what you’ve already got and so you know what you’re going to do with your food, making the most of it.
  2. Understand date labels: one of the main reasons we waste food is because we don’t use it in time. Knowing the difference between Use By, Best Before, Sell By and Display Until can help us to eat safely, plan how to make the most of the food we buy and save money. See our handy date label graphic, which explains the difference between the dates and can be printed out and stuck on the fridge here
  3. Store it: keeping bread in a bread bin or cupboard, and not in the fridge; using bag clips; keeping apples in the fridge and making the most of the freezer can all help to keep food fresher for longer, rather than it ending up in the bin for being a bit past its best.
  4. Portion perfectly! Another reason why we waste food is that we prepare/cook or serve too much, so getting portion sizes right can help to prevent food from going to waste. Using measuring tools, the LFHW online portion calculator or just knowing that a mug of rice is enough for four adults can really help.
  5. Love your leftovers and forgotten foods, which is why the LFHW website has oodles of recipes for transforming leftovers into tasty new treats.

    In 2014 LFHW launched its two-year ‘10 Cities’ campaign (ending in March 2016), which focuses on delivering a range of food waste prevention activities in 10 UK cities, including Glasgow with the aim of:

  6. Reducing avoidable household food waste in Glasgow by 14%

    Help people in Glasgow recognise that they personally waste food, increase their food skills and change their behaviour to be less wasteful

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