Free posters and leaflets to encourage re-use

New free communications resources including posters, leaflets and web banners, which can help to unlock the financial and social benefits associated with increasing the re-use of materials, have been launched by Zero Waste Scotland today.

22 Feb 13

These can be used by local authorities and re-use organisations collecting from homes to help people put out more items for re-use, thereby diverting those items from landfill. The resources focus on bulky items such as electricals and furniture, and textiles.

To test out the communication resources, the Waste & Resources Action Programme (WRAP) which delivers the Zero Waste Scotland programme, worked with two partnerships in Scotland and four in England. In Nairn and Inverness where 21,500 households were targeted, the trials worked with social enterprises Blythswood Care, New Start Highland, Salvation Army and ILM Highland, 11.5 tonnes of waste were diverted from landfill. A report summarising the results of the trials has also been published today.

Charlie Devine, Head of Resource Management for Zero Waste Scotland, said:

“These great new free communications resources are now available to help people delivering re-use services to encourage a change in people’s behaviour when it comes to recycling and re-using resources, and have been informed by and thoroughly tested with householders.

“People are becoming more aware of the financial opportunities around increasing the level of re-use – for example, we estimate that almost a quarter of electricals taken by householders to household waste and recycling centres across Scotland have a re-use value of over £17m . This is on top of the benefit of avoided landfill tax charges.

“As a result, we know that re-use organisations, recyclers and local authorities are looking to tap in to those economic opportunities by increasing the amount of re-usable items they collect. This can be achieved with the help of good communications messages and information.”

All communications in Scotland directed to the national re-use hotline – 0800 0665820 – where they were referred to one of the organisations taking part. The response to the communications was very positive with collections increasing by over 100% in Nairn and over 40% in Inverness.

All projects included a leaflet drop to all households in the target area, with other forms of communications taking place alongside this which included press releases, roadshows, posters, banners, online and social media activity.

The other trials ran in Leeds, Shropshire, London Borough of Bexley and Oxford.



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