Flingin’s Mingin’ Toolkit

Supporting the clamp down on the litter on Scotland’s roads.

What is transport litter and why is it a problem?

Transport litter is any material which is thrown or escapes from a public or private vehicle. On average, there are four plastic bottles and three drinks cans littered on every 100 metres of our major roads in Scotland. 

As well as being unsightly and giving a poor impression to visitors, this litter poses a safety risk to those who clear litter from roadsides and verges and road users where litter may cause punctures and accidents.

There is a significant cost in clearing litter left at roadsides and laybys and a considerable loss of valuable materials; drinks bottles and cans are easily recycled both in household collection services and increasingly in public areas through initiatives such as Recycle on the Go.

Drivers and commuters can play a part in preventing transport litter by placing materials in suitable bins and transport providers and employers can engage with employees and customers to dispose or waste responsibly.

Why have these materials been produced?

Zero Waste Scotland produced a series of transport-specific litter prevention materials in 2013 as part of the Transport Litter Week of Action – seven days of concerted action by Local Authorities, transport providers, hauliers and public agencies to reduce the incidence of litter on our roads and encourage personal responsibility amongst drivers and public transport passengers.

Communication plays a key role in engaging and motivating the public to change their behaviour through effective and accessible messaging.

Recent research conducted by Zero Waste Scotland also indicates that littering behaviour is affected by a number of factors including location, amenity, time of day, social situation, audience and perception of individual litter types.

This research supports the approach taken for the Flingin’s Mingin’ campaign, and this communication toolkit, in providing materials and messaging which speak to people while driving, challenging the behaviour of those who think it is acceptable to litter from their vehicle and preventing litter arising in the first place.

How have these materials been used?

In 2013 a wide range of organisations who were impacted by transport litter chose to use the materials, including transport companies such as:

  • Scotrail;
  • Transport Scotland;
  • Bear Scotland;
  • Stagecoach;
  • 15 Scottish Local Authorities;
  • Charities such as Keep Scotland Beautiful and Shetland Amenity Trust;
  • Private companies including Miller Construction, Rabbie’s Trail Burners and McDonalds;
  • VisitScotland.

Their campaigns achieved national newspaper and TV coverage, widespread social media providing over 2 million opportunities for the public to see the messaging, and was translated into a wide range of communication materials from posters and banners to tannoy announcements and message boards in 87 First Scotrail stations. This was accompanied by increased enforcement measures on those caught littering from their vehicles.

The materials are available for all interested organisations to use to promote the prevention of litter from vehicles, such as those who maintain or clear roads, provide public transport services, or are affected by roadside litter.

The materials can be amended to include your logos and the most common litter types in a given area.

What other resources are available?

In addition, Zero Waste Scotland have produced a series of communication materials which can be used in other contexts which may be linked to transport. 

Close Search

Search form