Tackling litter with targeted messaging

Communication plays a key role in engaging and motivating the public to change their behaviour through effective and accessible messaging. 

Recent research conducted by Zero Waste Scotland indicates that littering behaviour is affected by a number of factors including location, amenity, time of day, social situation, audience and perception of individual litter types.

As a result, a new toolkit of context-specific communication messages and materials has been developed, based on available evidence and consumer testing, that will resonate best with the relevant target audiences in different contexts to encourage behaviour change.

The different locations to which these materials apply include:

  • Beaches and riversides
  • Town centres
  • Residential areas
  • Transport hubs
  • Parks
  • Schools
  • Pubs and clubs
  • Sports facilities

The communication materials and messages have been created specifically to apply to each context; for this reason there is no overarching branding or style in use. This allows for flexibility so that you can apply them to your own brands and styles.  In addition, all of the materials provide space for other partner logos to be incorporated.

Access the toolkit

To access the toolkit, please visit our Partners website where you can register and download the wide variety of materials on offer.

Toolkit download
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